Little Caesars is making the Impossible possible for pizza lovers.
The pizza chain announced on Monday it is launching the Impossible Foods’ Supreme pizza, topped with Impossible sausage made from plants, caramelized onions, mushrooms and green peppers.
“Little Caesars has a long history of innovation aimed at providing our customers with value, quality, and convenience. Any product we introduce must deliver on those brand pillars while appealing to our loyal, mostly carnivorous, fans," Little Caesars President and CEO David Scrivano said in a Monday news release. “I’m confident that the Impossible Supreme Pizza will go down as one of the most surprising and satisfying menu sensations of 2019. This is likely just the beginning of plant-based menu items from Little Caesars.”
Burger King announced in April it is adding the Impossible Whopper to its menu nationwide.
The plant-based vegan patty, made of water, plant proteins, coconut oil and heme, a natural molecule that gives burgers their distinctive taste and is found in plants, is designed to look and taste like a traditional red meat burger. The same technology used for the Impossible Burgers makes the Impossible sausage possible.
“Customers have been asking for Impossible Sausage for years — and when Little Caesars said they wanted a unique, delicious pizza topping, our team developed more than 50 prototypes,” Impossible Foods’ CEO and founder Patrick O. Brown said in a statement. “One product stood out from the rest. You need to taste it to believe it.”
The Impossible Supreme Pizza is currently available in three Little Caesars test markets in Ft. Meyers, Florida, Albuquerque, New Mexico, and Yakima, Washington. It is $12, not including tax.
© 2019 Cox Media Group.