ORLANDO, Fla. - Would you get #Pied4APorpoise? A brand new charity challenge has just hit social media and Sea Life Orlando is one of the first participants.
Similar to the ALS Ice Bucket Challenge, the Pied for a Porpoise challenge is a fundraiser campaign asking participants to film a video throwing a pie at themselves or a fellow participant to raise awareness of the vaquita porpoise, the world’s most endangered marine animal.
Only 30 vaquitas remain in the wild, and their population has been rapidly declining over the past five years.
In a video posted on social media, Andrew Nerness, Sea Life Orlando's curator, gets pied in the face as a part of the challenge.
Afterwards, he went on to nominate the Marine Science Center, Clearwater Marine Aquarium and Sea Life Charlotte to do the same.
In addition to the pie throwing, participants are also encouraged to donate $30 to VaquitaCPR.org for the National Marine Mammal Foundation to help save the Vaquita Porpoise.
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