• Dr. Phillips Charities releases Packing District Food Hall and Brewery details

    By: Shelley Caran


    ORLANDO, Fla. - With site work well underway within The Packing District near College Park, Dr. Phillips Charities today announced dap design has been selected as the architect for The Packing District’s food hall. The team is charged with preserving and converting the old Great Southern Box Company building, located on the southeast corner of Princeton Street and Orange Blossom Trail, to house the food hall.

    “It’s an honor to be a part of this transformational project that recognizes the history of this building and area,” said Joel A Setzer, AIA, dap design. “The food hall design approach will celebrate the existing buildings form and utilize its large structural bays as a passive connection to outdoor green space. The project will be tightly woven into the fabric of what The Packing District will be and have a strong connection to its larger context and community.”

    Dating back to the 1930s, the Southern Box building was originally used by Dr. Phillips as its orange crate manufacturing facility. The 22,400-square-foot food hall will be one component of a larger site plan to redevelop the southeast corner of Princeton and Orange Blossom Trail, a site spanning 205,000 square feet.

    “As we laid out the vision for this once industrial area of the city, our goal was to repurpose as many of the buildings on property as possible to capture and preserve a piece of the history of this special place in Dr. Phillips’ and Orlando’s history,” said Ken Robinson, president/CEO of Dr. Phillips Charities, which is serving as the community builder on the project. “This is a great example of how we’re working to blend the old and the new within The Packing District and will be a great addition to the community.”

    Overall site plans for the southeast corner of Princeton and Orange Blossom Trail include:

    ·         The Southern Box food hall

    ·         A micro-brewery

    ·         A 4,000-square-foot event space

    ·         Signature restaurant and bar

    ·         Large parking area

    ·         Monument sign for The Packing District

    ·         14,000 square feet of retail space

    ·         10,000 square feet of office space

    Once converted, the Southern Box building will feature an elevated plaza dedicated to shaded, outdoor greenspace and additional seating for the food hall. The design approach focuses not only on the existing building and adjacent brewery, but strategically utilizes the site as an elevated park space and social infrastructure. The design also expands the internal footprint beyond the shell of the building encouraging foot traffic throughout the indoor and outdoor space. Plans call for construction to begin early next year with completion by the end of 2020.

    Plans for the 202-acre The Packing District, a $500-million transformational project, have continued to unfold within the last several months. Earlier this year, Embrey Partners was selected to build 310 units of multi-family housing at the northeast corner of Princeton Street and Orange Blossom Trail. The news came just a few short weeks after it was announced a new YMCA Family Center would be built within the district, thanks to an $8.9 million contribution from Dr. Phillips Charities to build and equip a new Y for the College Park area within the district. In late March, the YMCA announced it had selected its development team for the new Family Center.

    Located at the planned roundabout at Princeton Street and Texas Avenue on the north end of Orlando’s newest regional park, the YMCA Family Center will plan to have 24,500 square feet of space spanning two stories and play host to key programs for the community while also integrating with The Packing District’s regional park to allow both indoor and outdoor healthy living activities.

    These announcements are just one piece of the overall master plan to develop a unique, eclectic and vibrant mixed-use environment that pays homage to the industrial heritage of the district and the community legacy of Dr. Phillips.

    Preparations are underway to ready the site for construction, which will span the next 10-15 years in four phases.

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