The Color Run®, the largest 5k event series in the world, will bring its 2017 tour theme, The Color Run Dream Tour, Presented by Lay’s®, to Osceola Heritage Park on Saturday, March 25, kicking off at 9:00 a.m. The Color Run Dream Tour will create a world where anything is possible, unicorns are real and foam clouds make everything better. The 2017 theme will make Color Runners’ dreams a lot more colorful with unforgettable music, color throws and an all new Foam Zone and Dream Wall. The Orlando run benefits Second Harvest Food Bank, Central Florida’s food bank that provides wholesome food to the hungry in the community.
“We want The Color Run to bring happiness and health to people’s lives, and even be the motivator that kicks off Color Runners’ healthy lifestyles. We are excited to come to Orlando and give Color Runners the opportunity to step into a dream with us and enjoy a 5k that inspires people to get out and be active with their friends and families, all while having a blast!” said Carrie Meng, The Color Run’s event director. “Our participants will experience an all new Foam Zone and Dream Wall, fresh photo opps, giant unicorns, tons of color and even more music across the whole course on our Dream Tour.”
As participants enter the magical course, they experience the classic Color Zones and the brand new Foam Zone, where they’re surrounded by dreamy colored foam or “clouds” as they run through the most colorful dream of all. The Dream Tour is filled with even more vibrant music across the whole course, radiant new colors, giant unicorns and the Dream Wall—a new addition to the course where runners spray paint their dreams on the wall to be seen by all. After crossing the Finish Line, Color Runners enjoy the Finish Festival, where they party with the Runicorn, dance, find unique photo opportunities and join in on massive color throws every couple of minutes.
Each Color Runner receives a custom race kit, including a limited-edition Dream Tour race shirt, a Unicorn Finisher’s Medal, embroidered headband, fun temporary tattoos and a color-in runner’s bib—to inspire participants to decorate and color their runner’s bib. An option to upgrade race kits to receive additional gear is also available with the deluxe registration package. Participants can color it up with more accessories, clothing and fun dream inspired items at The Color Run store.
The Color Run announces a new partnership with Lay’s®, who will be the 2017 presenting sponsor for the 5k paint races in North America. Lay’s is delighted to add even more vibrancy to The Color Run through flavorful and fun experiences that will uplift participants throughout the day, including experiential activation and free product samples. To learn more about Lay’s®, you can visit www.facebook.com/lays.
The Dream Tour marks the sixth anniversary of The Color Run. The tour will be making stops all around the globe and is anticipated to visit more than 27 countries worldwide in 2017. Registration for The Color Run Dream Tour, Presented by Lay’s® in Orlando is open until the start of the run.